jeremy su's article - live earth's success

i refer to jeremy su's article.

live earth, the 24 hour series of live concerts across the seven continents held on 7th of july 2007, organised to raise awareness of global warming and climate change.Is the live earth really successful?

i agree with his stand that the concert was not successful to a large extent. jeremy mentioned about how the global population needed to have a willingness to change their lifestyles and not an awaresness towards global warming. i can safely vouch that the world's educated and literate populace are clearly aware of global warming and it's threats. yet, none are being proactive about taking the neccesary steps in preventing it from getting worse.

individuals are comfortable with their lives. increased affluence has led them to believe that it's fine to travel and indulge in life's pleasures without care and concern for the environment and the earth. they are innately aware of the implications of ignoring such factors, yet they do so. simply because they lack the initiative and willingness to change, thinking that they're not the stewards responsible for the earth.

furthermore, the concert was about jetting stars all around the globe to mandate that something had to be done about global warming. however, the very action of jetting stars around, leading to thousands of fans following suit has certainly led to an increased in greenhouse gases' emissions. travel is one of the major contributors to greenhouse gases, and the very fact that live earth indirectly or directly promoted this travel, shows the event's failure.

i think another approach has to be taken. perhaps live earth has it's intended meaning, but they overlooked the underlying matters that might have contradicted their aims. hence, we must look back and perhaps modify the approach of live earth to help generate willingness among people to improve their level of willingness to make a change in their lives so as to better address the issue of global warming.